The Flow of Tyubiks

a curatorial project in collaboration with Tina Shibalova,
Winzavod, Excise Hall, 2025

‘Tyubik’ is not just a meme but a symptom of how market logic infiltrates our relationships, turning intimacy into a commodity. The exhibition explores how we continue to search for genuine connection in a world where human value is measured by the ability to make an impression.
The works of the artists are arranged as visual essays inspired by Roland Barthes’ A Lover’s Discourse: personal stories come together into a collective archive of a generation living by the logic of consumption even in the realm of feelings.
Artists: Dasha Arbuzova, Katya Afonina,
Marina Mironova, Marina Pchelyakova, Karolina Roslyak, Tina Shibalova.